You can take steps to minimize this risk by sending the confirmation e-mail immediately, and by messaging to the consumer on the web page following the subscription to remind him to go check his e-mail and confirm, but we’ve never seen a double opt-in rate higher than 80% of subscribers, and many come in closer to 60%. However, you do run the risk of losing subscribers who don’t realize they need to send you another message to actually get on your list. This is the gold standard for permission, as consumers essentially have to subscribe to your list twice in order to get on it (so they really, really want your e-mails!). Double Opt-in (sometimes referred to as verified opt-in): In this scenario, someone subscribes to your e-mail list, and then receives an e-mail message from you to which they must reply in order to officially be on your list. It also increases the deliverability of the list, since bad addresses will generate immediate bounces to the confirmation mailing and never get on the list.ĥ.
This level of permission increases the value of your list and protects you to some extent against charges of spamming. Confirmed Opt-in: A subscriber opts in to your newsletter and then receives an e-mail message from you confirming their subscription and offering them the option to immediately unsubscribe if the subscription was in any way a mistake. Opt-in is the most common form of subscription because it is voluntary on the part of the subscriber and it keeps things simple.Ĥ. Opt-in: A subscriber must proactively check a box in order to receive your newsletter. Those who feel abused by this process certainly are not buying anything from you.ģ. Negative opt-in will get you more subscribers, but it also may leave you with more angry customers who don’t realize they “agreed” to receive e-mails from you, think they’re being spammed, harbor bad feelings about your products and brand, and usually will unsubscribe, anyway. The person must uncheck it in order not to receive the newsletter. Negative Opt-in: Here, you offer consumers an e-mail subscribe form, usually as part of an order form of some other kind, and you place a pre-checked box for an agreement to receive e-mails. Obviously, you can end up with huge amounts of subscribers this way, and there are ways to be an opt-out mailer and still be CAN-SPAM compliant, but this is the lowest form of permission, since one could argue it doesn’t actually involve permission! While opt-out mailings will certainly drive some sales, in almost all circumstances, we think it’s too close to spam to be advisable.Ģ. Opt-out: You obtain an e-mail address for a consumer (it doesn’t matter how) and begin e-mailing that consumer, allowing him to e-mail or click to opt out of future mailings from you. The five levels of permission, from worst to best for consumers, are:ġ.
The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you. Call us today at 88.Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. From concept to completion, we develop low cost, strategically targeted, high response marketing programs to bring new customers to your business. What separates Direct Mail Xperts LLC Servicing Richmond, VA from the rest when it comes to specialty lists services, is that in addition to the guaranteed best pricing on the internet, we offer a superior customer experience and project results that you will not get from any other company. Call us at 88 for more info and a free consultation. We are your "one stop solution" providing the best specialty lists services to our customers, Direct Mail Xperts LLC has complete in-house graphic design services, mail and email list services, printing, mailing and email campaign facilities across the country. Opening its doors in 1979 Servicing the Richmond, VA area as a printing company with mailing services, Direct Mail Xperts LLC has evolved into a top marketing partner with many more products and services that will help you generate more revenue than ever before.
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